So, you’re starting a blog.
Good for you!
Check out my post on the best free blog sites for 2015.
You are going to do it in your spare time initially; see how it goes. It will make a change from sitting in front of the TV or playing the latest video game.
But what are you going to blog about?
What have you got to say that would be of any interest to anyone? And how do you know if anyone is interested in what you have to say?
In the online world, and because blogging is more mainstream than ever, there’s always somebody interested in hearing your thoughts and about your experiences.
It’s just a matter of finding those people. Which isn’t too hard if you know where to look.
Before you start blogging, you must first think about your goals.
What’s motivating you?
Ask yourself what’s motivating you – why do you want to blog?
- Do you want to make money?
- Do you want to share information with like-minded people?
- Do you want to promote and sell your services?
- Do you want to meet new people?
- Do you want to travel?
- Do you want to generate more business for your employer?
Knowing what you want from your blog will help you decide upon the subject. If you’re blogging for your employer or to promote your own business, you don’t have a choice, which is sometimes a good thing.
I’m guessing most people start blogging for a bit of fun. If you are one of those people, it makes sense to write about your favourite topics or life experiences. A blog isn’t for life, but it you will probably have it for a very long time, so you need to choose a subject you really enjoy writing about.
Grab a piece of paper and write down the topics you care about or have experience of, make a list of your hobbies, your skills and your educational achievements.
Could any of them becomes the basis for a blog? Here’s a few examples of subjects you could write about that could become money earners through providing a service or online training materials:
- Playing a musical instrument such as guitar, piano or violin
- Cooking a particular type of cuisine – India, Chinese or Italian
- Teaching a foreign language
- Creating something unique such as wood carvings, quilts or cushions
- Selling templates for emails, coursework or letters
There’s scope for all sorts of ideas, and because your market place is potentially global, there’s a huge pot to tap into.
If you are a blogging virgin, my best advice is stop sitting on the fence and give it a go.
Make your first blog an experiment. That way, you can see how it all works, and test the water to see if it’s for you. I’d advise you to try one of the free blogging platforms if you don’t want to spend any cash. If you don’t mind spend $50, set up a site on some shared hosting. This gives you a taste of running a real blog.
Can you make money from blogging?
Can you make enough money from your blog to live on?
It’s possible, but it’s a very tough gig.
The reason most bloggers blog is to generate business for their own company. Whether they’re a sole-trader, freelancer or running a small agency. Blogging brings in leads, it helps build expertise within a niche and it can improve search engine rankings.
So, yes, technically, these people are making money from their blog.
Just a few short years ago, probloggers were quite rare creatures. That’s no longer the case. There are loads of people making money, directly or indirectly from their blog(s).
At one time or another they’ve all had to make a choice: what to blog about, now it’s your turn.